Blogs

You see a new product in store that catches your eye. What’s your first reaction? If you said looking it up on social media for other people’s opinions/experiences, then you’re most probably living in the 4IR with us. Following the COVID-19 outbreak and the shift to...

What makes authentic videos so captivating?  The motivating TED Talks, hilarious TikToks, ASMR videos, and inspiring influencers. What do they all have in common?  An authentic, personal touch. But what does it mean to be ‘authentic’? The word is thrown around so much we’ve forgotten what it is,...