You see a new product in store that catches your eye. What’s your first reaction? If you said looking it up on social media for other people’s opinions/experiences, then you’re most probably living in the 4IR with us. Following the COVID-19 outbreak and the shift to...
Now you may be wondering, are social media hashtags really effective? How many do I need? And do they REALLY work? The short answer is yes! The longer answer is, only if you know how to use them and really understand what objectives your company...
What makes authentic videos so captivating? The motivating TED Talks, hilarious TikToks, ASMR videos, and inspiring influencers. What do they all have in common? An authentic, personal touch. But what does it mean to be ‘authentic’? The word is thrown around so much we’ve forgotten what it is,...