Brand Influence | Our Story

OUR STORY

OUR 10 YEAR STORY

2008

The idea is born

Lori Weiner, an on-set make-up artist and hairstylist, recognises the power of consumer opinions.

2009

Launch of Make-up Bulletin: a blogging community

Earns an affiliate blogger badge.
Consumers value expert advice.

2010

Rebrand as Beauty Bulletin: the home of real women, real reviews

Blog transforms into a review platform.
Consumers value genuine opinions of other consumer.

2011

Beauty Bulletin meets Facebook

Consumers start reviewing brands on social media. Consumer power grows.
Beauty Bulletin software is enhanced.
Beauty Bulletin offers brands social review and community management.

2012

Growth of video content and reviews

Beauty Bulletin brand gains social recognition and the community grows.

2013-2014

Development of creative campaigns

Simple sampling evolves into dynamic campaign storytelling.
Beauty Bulletin campaigns are the support for TV and print content online.
Beauty Bulletin shifts from customer review platform to an Influencer Platform.

2015-2016

Development and growth of Influencers

Influencers flock to Beauty Bulletin to gain exposure and grow their skills and following.
Connect influencers with the right brands.

2016-2017

Brand offering and services become more sophisticated

Brands want an exclusive online destination to house the rich UGC influencer campaign content where the voice of the brand and voice of the customer is shared.
Consumer base shifts to Black female consumers.
Incorporation of personal care products.
Live chat webinars with experts launched so customers can talk directly to the brand.
Incorporation of market research and detailed surveys.

2017-2018

Growth of Instagram and Twitter

Influencing becomes a business.
Continues to be the growth hub for micro- and nano-influencers.
Launch of Insta-parties to deliver high impact engagement and reach between influencers and collective audiences.

2019

Brand Advisor launches

Enter new categories of food and beverages, lifestyle, and pet care.
Launch of integrated e-commerce capability.

2021

New Beauty Bulletin and Brand Advisor websites

Bigger, better, stronger websites and platforms for REALfluencers communities.

ten lessons we've learned

THE TEAM

LORI WEINER

Founder Managing Director of Brand Influence Lori Weiner is the heart of what powers South Africa’s pioneering influencer marketing campaigns. Brand Influence’s continued success can be attributed to Lori’s unique cross-industry hands-on experience, as well as her unrivalled finesse for creating, maintaining, and growing authentic communities. Lori’s multi-hyphenate career has leant ever-expanding creativity to Brand Influence’s campaign ideation and management. From working on set as a hairstylist and make-up artist to being a key player in the beauty and retail industries, a look at her timeline proves Lori’s been cultivating authentic, loyal communities for over ten years. It’s her passion and she’s exceptionally good at it. It’s what differentiates Brand Influence from all other influencer marketing companies. Lori drives Brand Influence’s creation of communities of REALfluencers that turn brand stories into authentic social conversations.

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CONTACT

FOR BRANDS

Ready to boost your brand’s influence and connect with your target audience? Let’s collaborate on a powerful influencer campaign. Reach out to us today and let’s work together!

FOR INFLUENCERS

If you’re a person with influence and want to join our projects then please sign up to our 3 community platforms by clicking below:

BEAUTY BULLETIN : Beauty & personal care projects.

BRAND ADVISOR Lifestyle, food, & fashion projects

SERVICE INSIDER Service projects like finance, gaming & more